About Us

CREETIQ is about aggregating critical commentary on the sociocultural scenes in Africa. It is a foremost community of critics who offer their assessment on varying African subjects ranging from movies, music and literature.

The system helps content providers, creatives and consumers of creative works make data-driven decisions based on an aggregate of critical reviews summed up by a calculated CREETIQ score. This approximate average assessment is based on assigning a numeric value to each review relating to its degree of rating of the work. Our scoring methodology is further explained HERE.

CREETIQ aims to solve the challenges associated with gauging quality – or success – by enabling creatives and other content providers in Africa submit their content to be properly indexed and referenced by our ever growing network of prominent critics and other credible media outlets. Our system will then order the content according to their ratings to enable users consider those that are at the top of such rankings. Such ordering is obtained by aggregating individual ratings into a single value. By submitting a rating, users influence the overall score of the content they rate, and thus the final decision of potential customers.

Submitting content for review does not influence the outcome of reviews and/or ratings as both positive and negative reviews drive the conversations and debates that build buzz among a community of elite influencers and their network of active followers.

It is our belief therefore, that the concerted effort of people who are willing to give their unbiased assessments would help in making better choices, providing better content and in the discovery and defense of new talent.

CREETIQ… criticism that counts.

“In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgement. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face is that, in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations. The new needs friends…
Not everyone can become a great artist, but a great artist can come from anywhere.”

Anton Ego, 2007 (Ratatouille)